Economia circular en el marketing retail

Circular Economy: Commitment to the Future in the Retail Sector

Our reality and future are subjected to the antagonism of the economic model we’ve arrived at: from “taking, using and throwing away” to “reducing, reusing and recycling”. Every year we throw more than 100 million tons of plastic into nature, which entails a rhythm of production and consumption that, if something doesn’t change, means in 2050 there will be more plastic than fish in our oceans.

In the fight for the economy of sustainability, retail marketing plays a very important role, among other protagonists.

The circular economy appears to question the conventional economic system and rethink a more ethical, respectful and conscious model. This new paradigm is viewed not only from the environmental side, but also through social policies and the economy, where retail marketing has an important impact.


Circular economy in retail marketing

With the circular economy, we are presented with a paradigm that flees from rapid consumption, from using and throwing away, through a commitment to a reality and an economic future based on recycling and on making products and services also have value in their maintenance and reuse.

The circular economy advocates for the optimisation of materials and products and serves to extend their useful life.

The mission of retail marketing is sustainability, through a retail strategy that takes into account the ability to repair or return the product or service to its original state, while providing even more quality in order to reintroduce it into the value chain.

In this aspect, there are many possibilities to consider from the retail perspective, such as:

  • Design of spaces made of recyclable, removable and reusable materials.
  • Manufacturing with recyclable or, in the best scenario, biodegradable materials.
  • Reuse of products and services.
  • Sustainable distribution and transportation.
  • Design of products and spaces meant to have a second life.
  • Manufacturing and management with minimum waste.
  • Encourage the alternative of renting instead of buying.


The current economic model depletes our environment’s natural resources and shows great environmental irresponsibility. A new economic and social system is a big commitment to differentiation, as well as to the ethics and values of companies that coexist in society.

Contact Evvo retail if you’ve considered rethinking your strategy and moving towards a more sustainable and responsible model.