The market is calling out for points of sale in virtually all industries that deliver differential values that go beyond just the products sold there, to the point of appealing to feelings and emotions that improve the user experience while increasing brand awareness. Retail Design is the discipline that works on appealing to these emotional […]
Placing greater value on the customer’s experience rather than the product has become one of the biggest trends in retail marketing in recent years. The customer is increasingly knowledgeable and wants to feel like they are at the heart of the company in which they place their trust, and, as such, improving the customer experience […]
It’s time to give ourselves a rethink, to redefine ourselves and to rebuild ourselves. Rethinking, because it’s clear that the new experiences that were are living through are driving us towards a new lifestyle and a new vision of the present. Redefining, because we are living through a time that has shaken up our values […]
The exceptional restrictive opening measures on establishments after the legislative decree was passed on 15th March is having a significant impact on retail marketing. Buying habits have been forcibly changed due to the effects of the coronavirus pandemic, and the big challenge for retail has become about suddenly adapting its strategy in order to keep […]
In a highly competitive market, technology and innovation are critical to differentiation and we need a good neuromarketing strategy to understand consumers and meet their needs and expectations. Using neuromarketing, retail marketing reveals what motivates clients to buy as the foundation for building strategies that lead them to making a purchase. Neuromarketing is a science […]
They say that things which move us or give us surprising and pleasing experiences are hard to forget. Focusing on the needs of the actual consumer and being aware of their diversity makes all the difference. In the age of information overload and push marketing strategies, creating inclusive and accessible spaces, in addition to being […]
What should we take with us from this year in to 2020? What will the new decade hold in store? This is a time to set ourselves challenges that allow us to continue to evolve year after year, taking into account our values and the evolution of our society. 2019 has shown us that, following […]
Our reality and future are subjected to the antagonism of the economic model we’ve arrived at: from “taking, using and throwing away” to “reducing, reusing and recycling”. Every year we throw more than 100 million tons of plastic into nature, which entails a rhythm of production and consumption that, if something doesn’t change, means in […]
How do you convince shoppers at the point of sale? The inputs that the customer comes across before making the purchase decision at the point of sale are infinite: great variety of products, categories, models, sections,… as well as the points of sale themselves to choose from. Shopper marketing deals with taking into account all […]
Climate change, the turmoil created by fires like the current one in the Amazon, consumerism, the generation of non-recyclable waste has pricked the conscience of the world and the actual mentality of consumers. This is so much so that according to the latest research by GlobalWebIndex, 57% of consumers would choose sustainable brands despite them […]
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