INNOVATION AT THE POINT OF SALE
The management of the emotions and the shopping experience that your point of sale needs. Creativity and strategic innovation in retail marketing.
Benchmarking and coolhunting to design innovative points of sale that respond to market demand.
Approach of the retail design to create the best customer experience and meet the objectives of the retail strategy.
COMMUNICATION AND DESIGN
Use of the point of sale to position the brand, using all the elements of internal and external communication.
We make your customer feel your brand.
FOCUSED ON PEOPLE
Thinking outside the box.
The customer, and their purchase motivations, is at the heart of the retail strategy at your point of sale, for a unique customer experience. We act accordingly and think differently to revolutionise spaces that challenge the future, thanks to the incorporation of new technologies and trends.
We empathise in order to understand consumer expectations, raising interest as traction at the point of sale.
Strategic innovation to challenge the future of the point of sale.
The most sold product at the point of sale.
Emotions and sensations when it comes to interacting with products and services, in order to attract, build loyalty and please shoppers. We devise strategies to improve levels of customer satisfaction, surprising, exciting and making them feel that they are at the heart of the brand. We transform shopping experiences to make a mark, connect with the shopper and boost your business growth.
OMNICHANNEL & MULTICHANNEL
Where, when and how your customer wants.
Omni-channelality to integrate all the channels during the customer’s shopping experience, and multi-channelality from the perspective of going beyond the channels that the consumer uses. Focusing on loyalty and sales, we seek interaction and engagement through cross channel and unified channel strategies, unifying channels to integrate processes that optimise resources and benefit the customer’s purchasing strategy.
OFFLINE & ONLINE
A single client, no specific channel.
With the omni-channelality, there are behaviours such as showrooming, buyers who visit a physical point of sale to buy at home through online, or webrooming, online searches to subsequently make offline purchases. We understand retail marketing from the 4.0 perspective, working in different retail environments, taking advantage of technologies such as Retail Intelligence and Big Data.
The point of sale of the present and future.
Technology and consumer behaviour constantly change the rules of play in retail, and change and adaptability is essential for companies to survive and be successful. We digitally transform business models at your point of sale, reinterpreting shopping experiences through Retail Intelligence, introducing technologies such as Blockchain, geomarketing, location analytics, etc.
SHOPS WITH A CONCEPT
The shopping experience that the shopper wants.
We design points of sale based on creativity and design, where innovation and cutting-edge facilities are the order of the day. We create unique and emotional brand experiences, through the creation ofcreative and inspiring spaces that captivate the shopper. We help with techniques such as the mystery shopper, through which we evaluate and measure the quality of customer service and sales processes, to create unique and empathic spaces.
People. Planet. Profits.
The shopper is increasingly aware of the product’s life cycle, sustainability and corporate social responsibility of the brands. Socially committed companies provide added value that enriches the brand image, and at its point of sale this results in practices such as green retail or solidary marketing. We humanise committed and socially responsible brands.
Our experience is not just a list of clients. Our success is in your results.
ALL Supermarkets COMMERCIAL INTERIOR DESIGN PROMOTIONAL SPACES INNOVATION + NEW FORMATS