retail consultancy
RESEARCH
We explore shopper behaviour, motivations and decisions, as well as auditing the brand in order to know what and how it has been done, and thus achieve the retail marketing obectives.
RETAIL STRATEGY
We devise a strategic action plan based on real consumer behaviour and on retail benchmarking at the point of sale, from a cross-channel perspective.
RETAIL TRANSFORMATION
We strategically transform and optimise the point of sale to make your brand relevant. We accompany you throughout the restyling of your business.
We analyse the environment and its evolution to project ourselves into the future.
The Evvo method
Strategy with guaranteed results.
RESEARCH
Rigorous analysis of the market, environment, location and competition to identify needs and possibilities. We put ourselves in the place of the brand to determine the strategy of the point of sale, in accordance with the customer's behavior and their purchase motivations.
We explore buyer and target audience behavior, motivations and decisions.
We audit the brand and the products at the point of sale to find out what and how it has been done, in order to achieve the retail marketing objectives.
THE CONCEPT
Retail thinking in its pure state. Innovation and creativity to grow sales and customer loyalty, thanks to the creation of an unforgettable customer experience.
Marketing strategy to revolutionize the point of sale, focused on offering maximum profitability to the brand and an unforgettable shopping experience that makes the customer the protagonist.
· Definition of positioning
· Definition of commercial space
· Identity and graphic communication
THE SPACE
Implementation of the retail strategy at the point of sale, with the aim of being the reference brand through creative forms of promotion, unique spaces, marketing automation, innovation and leadership in the customer experience, etc.
I+D
Benchmarking and advanced business improvement, as a key to face the future. Supervision of the project for its improvement and excellence in results.