Experiential retail creates close ties with the customer in their daily purchases
Consumers are increasingly drawn to shops where “things happens”. While traditional stores still have their own audience, consumers tend to feel more attracted
Consumers are increasingly drawn to shops where “things happens”. While traditional stores still have their own audience, consumers tend to feel more attracted
The end of the year is a time to take stock of achievements and set new goals and objectives before seeing in a new year
Placing greater value on the customer’s experience rather than the product has become one of the biggest trends in retail marketing in recent years. The
20 years ago, Plusfresc embarked on the Sunka adventure, a new supermarket concept that soon became a benchmark in the food distribution sector. Two decades
Artificial intelligence will be the technology with the biggest uptake in retail marketing over the next few years. Almost imperceptibly, AI has become part of
The fact that 84% of shoppers make more than half of their purchases at physical stores is very good news for retail, a figure that
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