Tag: evvo retail

Emotional retail marketing, or how to become a top-of-mind brand

Did you know that 90% of customer purchase decisions are taken unconsciously? There are three basic aspects to any consumer decision-making process: rational, emotional and instinctive, with the subconcious mind being responsible for making most of the decisions. Making a concerted effort to stimulate emotions at the point of sale is a key part of […]

Retail marketing in the food industry in a digital world

With the growth of ecommerce, food and supermarket products are still waiting in the line of online shopping. The transformation of food consumption is a tendency that sets e-commerce against traditional commerce. Are supermarkets adapted to the digital world? And are they able to compete in it? According to a study by Monash University in […]

Contextual marketing for hyper-segmentation

Understanding your client is the key to good marketing, just as it is key for your point of sale retail strategy. This is where contextual marketing comes into play. This technique takes into account the real-time collection of consumer data by factoring in the exact context and emotion that drove the consumer to make a […]

Store Design: Point-of-Sale Design and Creativity to Encourage Purchases

90% of the information captured by our brain is visual, so visual merchandising at the point of sale is an essential marketing strategy when it comes to offering our products in a creative and attractive way. From colour, space, lighting, technology… we motivate our customers to make a purchase while also improving our brand’s image. […]

Design thinking. Creative innovation to transform the point of sale

The product you sell no longer matters, but rather the experience and excitement you give your clients. The experience economy, higher client expectations, and the fast growth of technology force retail marketing to constantly evolve and look for new models to reach targets. Understanding people, their needs and motivations, and how they act in given […]

This is how Blockchain will transform retail marketing

Retail marketing aimed at unknown, anonymous customers is a thing of the past; consumers now expect a connected, omnichannel, and personalised shopping experience. This new state of affairs us means we have to rethink retail by taking into consideration the latest trends in retail marketing and how they can help us to improve our interaction […]

Green retail: environmental sustainability and commitment at the point of sale

Insisting that the future of retail marketing means adapting to trends, society and opportunities is nothing new—it’s the key to success for companies that use strategic marketing at the point of sale. Green retail has sprung from the ever-greater importance of environmental commitment and represents an opportunity not only to introduce eco-friendly practices at the […]