The fact that 84% of shoppers make more than half of their purchases at physical stores is very good news for retail, a figure that is in contrast to the 70% of shoppers who have reported a negative experience during the last 6 months, according to a study by ServiceChannel. The agency conducted a study on the […]
In 2020, at Evvo Retail we conducted our first study on the accumulation of food at points of sale. An analysis carried out at the local level that allows us to extrapolate the data to other areas and draw thought-provoking conclusions at a time when, among other issues, the overexploitation of natural resources for large-scale […]
Fashion design that goes beyond the product and takes over everything. This is the premise that the Evvo Retail team used to work on one of the most attractive projects of this atypical year: the Mietis Space, for the Mietis fashion brand by Maria Fontanellas. Mietis, created in 2017 and specialising in leather clothing and […]
The impact of Covid-19 on retail and consumer habits has brought us to a highly emotionally charged situation, as our most basic needs in Maslow’s hierarchy are at stake: physiological and safety needs. Marketing retail offers the challenge of appealing to emotions and factoring in society’s values scales in the creation of settings where both […]
We have lived through a time of accelerating trends. The COVID-19 pandemic has brought about important changes and transformations in the consumer, who is increasingly reliant on the digital transformation, and has driven retail marketing towards an omnichannel model of coexistence between the online and offline. Logistics and retail thus become investment opportunities and key […]
Socially responsible marketing, which generates an impact on the environment by addressing real social needs with ethical, useful solutions that focus, not only on company profits, but on the environment as well, such as workers, customers, suppliers and the community; is both necessary and possible. Companies are social agents and, as such, are part of […]
It’s time to give ourselves a rethink, to redefine ourselves and to rebuild ourselves. Rethinking, because it’s clear that the new experiences that were are living through are driving us towards a new lifestyle and a new vision of the present. Redefining, because we are living through a time that has shaken up our values […]
The exceptional restrictive opening measures on establishments after the legislative decree was passed on 15th March is having a significant impact on retail marketing. Buying habits have been forcibly changed due to the effects of the coronavirus pandemic, and the big challenge for retail has become about suddenly adapting its strategy in order to keep […]
In a highly competitive market, technology and innovation are critical to differentiation and we need a good neuromarketing strategy to understand consumers and meet their needs and expectations. Using neuromarketing, retail marketing reveals what motivates clients to buy as the foundation for building strategies that lead them to making a purchase. Neuromarketing is a science […]
They say that things which move us or give us surprising and pleasing experiences are hard to forget. Focusing on the needs of the actual consumer and being aware of their diversity makes all the difference. In the age of information overload and push marketing strategies, creating inclusive and accessible spaces, in addition to being […]
STRATEGIC MARKETING
INNOVATION IN RETAIL
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GRAPHIC COMMUNICATION
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