Tag: marketing retail

Personalisation of the Shopping Experience With an Omnichannel Strategy

Placing greater value on the customer’s experience rather than the product has become one of the biggest trends in retail marketing in recent years. The customer is increasingly knowledgeable and wants to feel like they are at the heart of the company in which they place their trust, and, as such, improving the customer experience […]

New future scenarios and new retail opportunities: it’s time for a rethink

It’s time to give ourselves a rethink, to redefine ourselves and to rebuild ourselves. Rethinking, because it’s clear that the new experiences that were are living through are driving us towards a new lifestyle and a new vision of the present. Redefining, because we are living through a time that has shaken up our values […]

Neuromarketing and its impact on purchasing decisions

In a highly competitive market, technology and innovation are critical to differentiation and we need a good neuromarketing strategy to understand consumers and meet their needs and expectations. Using neuromarketing, retail marketing reveals what motivates clients to buy as the foundation for building strategies that lead them to making a purchase. Neuromarketing is a science […]

The 3 main challenges for retail in 2020

What should we take with us from this year in to 2020? What will the new decade hold in store? This is a time to set ourselves challenges that allow us to continue to evolve year after year, taking into account our values ​​and the evolution of our society. 2019 has shown us that, following […]

Why do you need a good retail marketing strategy?

More than 80% of consumers make purchasing decisions at the point of sale; this is because we don’t just buy products or services, we buy perceptions, trust and happiness. In a globalised world with numerous companies, intense pricing competition and a society suffering from information overload and hyperconnectivity, the paradigm of sales has shifted to […]