Personalisation of the Shopping Experience With an Omnichannel Strategy

Personalització de l’experiència de compra a través de l’omnicanalitat

Placing greater value on the customer’s experience rather than the product has become one of the biggest trends in retail marketing in recent years. The customer is increasingly knowledgeable and wants to feel like they are at the heart of the company in which they place their trust, and, as such, improving the customer experience […]

New future scenarios and new retail opportunities: it’s time for a rethink

Nous escenaris de futur i noves oportunitats retail: el moment de repensar-nos

It’s time to give ourselves a rethink, to redefine ourselves and to rebuild ourselves. Rethinking, because it’s clear that the new experiences that were are living through are driving us towards a new lifestyle and a new vision of the present. Redefining, because we are living through a time that has shaken up our values […]