Tag: marketing retail

How Geomarketing can benefit your retail marketing strategy

The evolution and transformation of retail marketing leads us to creative options that require being at the forefront of the latest trends, and therefore, to take advantage of new technological advances in order to rethink the retail strategy as well as creating unique points of sale. One of the actions resulting from digital transformation is […]

The trend of storytelling in retail marketing

Stories move the world, and that is why they are a trend in retail marketing. Based on telling stories with an impact on the consumer’s mind, storytelling is one of the most powerful strategies in strategic marketing. The use of stories in retail marketing helps us convince the client to choose our products while keeping […]