Tag: customer experience

This is how Blockchain will transform retail marketing

Retail marketing aimed at unknown, anonymous customers is a thing of the past; consumers now expect a connected, omnichannel, and personalised shopping experience. This new state of affairs us means we have to rethink retail by taking into consideration the latest trends in retail marketing and how they can help us to improve our interaction […]

SuperLab, the smart supermarket of the future

At Evvo Retail we are looking to the future with an innovative proposal for a smart supermarket that will change and improve how we shop. SuperLab is the future of point-of-sale, and part of the improvement of the customer experience through the introduction of new technologies and environmental commitment from green retail supermarkets, uniting the […]

Why do you need a good retail marketing strategy?

More than 80% of consumers make purchasing decisions at the point of sale; this is because we don’t just buy products or services, we buy perceptions, trust and happiness. In a globalised world with numerous companies, intense pricing competition and a society suffering from information overload and hyperconnectivity, the paradigm of sales has shifted to […]

Technological innovation at the point of sale

The digital era has deeply transformed today’s society creating new platforms and business processes, but does this phenomenon affect my point of sale? The answer is yes, of course. Digital transformation is an essential aspect to consider in retail marketing, as we have to be at the forefront of the latest trends and strategies in […]