Store Design: Point-of-Sale Design and Creativity to Encourage Purchases
90% of the information captured by our brain is visual, so visual merchandising at the point of sale is an essential marketing strategy when it comes to offering our products in a creative and attractive way. From colour, space, lighting, technology… we motivate our customers to make a purchase while also improving our brand’s image. […]
This is how Blockchain will transform retail marketing
Retail marketing aimed at unknown, anonymous customers is a thing of the past; consumers now expect a connected, omnichannel, and personalised shopping experience. This new state of affairs us means we have to rethink retail by taking into consideration the latest trends in retail marketing and how they can help us to improve our interaction […]
Retail stores: the fight for supermarkets’ survival in the near future.
According to data from the CCR, 70% of internet users visit e-commerce sites but just 13% make a purchase online. Despite these figures, e-commerce is growing unstoppably and is gaining market share. Faced with this game-changer, supermarkets and conventional shops have two choices: evolve or die. In this regard, retail marketing now has an important […]
SuperLab, the smart supermarket of the future
At Evvo Retail we are looking to the future with an innovative proposal for a smart supermarket that will change and improve how we shop. SuperLab is the future of point-of-sale, and part of the improvement of the customer experience through the introduction of new technologies and environmental commitment from green retail supermarkets, uniting the […]
Why do you need a good retail marketing strategy?
More than 80% of consumers make purchasing decisions at the point of sale; this is because we don’t just buy products or services, we buy perceptions, trust and happiness. In a globalised world with numerous companies, intense pricing competition and a society suffering from information overload and hyperconnectivity, the paradigm of sales has shifted to […]
Technological innovation at the point of sale
The digital era has deeply transformed today’s society creating new platforms and business processes, but does this phenomenon affect my point of sale? The answer is yes, of course. Digital transformation is an essential aspect to consider in retail marketing, as we have to be at the forefront of the latest trends and strategies in […]
Customer experience and the personalization of the point of sale
The point of sale in retail marketing is one of the key moments to add value and deal with the brand’s branding. Surprising and creating the best shopping experience must be one of the essential aspects to be considered in marketing media planning, rather than taking the point of sale only as a point of […]