The hyperphysical store. Street trading is still alive.
The effect of the pandemic on the retail world has caused a reaction that has led to the creation of the hyperphysical store. Little by little, buyers are recovering their pre-pandemic habits and once again sharing small spaces with other people. With this trend in mind and going beyond experiential marketing, physical stores on […]
Retail design as a key to appealing to feelings and emotions at the point of sale
The market is calling out for points of sale in virtually all industries that deliver differential values that go beyond just the products sold there, to the point of appealing to feelings and emotions that improve the user experience while increasing brand awareness. Retail Design is the discipline that works on appealing to these emotional […]
Ethical retail marketing: a commitment to people and the environment
The end of the year is a time to take stock of achievements and set new goals and objectives before seeing in a new year brimming with opportunities. However, for Evvo Retail, the commitment is now and always, or never; that’s why the essence of our project is ethical retail marketing, to foster people-centred companies, […]
Personalisation of the Shopping Experience With an Omnichannel Strategy
Placing greater value on the customer’s experience rather than the product has become one of the biggest trends in retail marketing in recent years. The customer is increasingly knowledgeable and wants to feel like they are at the heart of the company in which they place their trust, and, as such, improving the customer experience […]