With the growth of ecommerce, food and supermarket products are still waiting in the line of online shopping. The transformation of food consumption is a tendency that sets e-commerce against traditional commerce. Are supermarkets adapted to the digital world? And are they able to compete in it? According to a study by Monash University in […]
According to data from the CCR, 70% of internet users visit e-commerce sites but just 13% make a purchase online. Despite these figures, e-commerce is growing unstoppably and is gaining market share. Faced with this game-changer, supermarkets and conventional shops have two choices: evolve or die. In this regard, retail marketing now has an important […]
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