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Personalisation of the Shopping Experience With an Omnichannel Strategy

Personalització de l’experiència de compra a través de l’omnicanalitat

Placing greater value on the customer’s experience rather than the product has become one of the biggest trends in retail marketing in recent years. The customer is increasingly knowledgeable and wants to feel like they are at the heart of the company in which they place their trust, and, as such, improving the customer experience […]