Accessibility as a commitment in retail marketing
They say that things which move us or give us surprising and pleasing experiences are hard to forget. Focusing on the needs of the actual consumer and being aware of their diversity makes all the difference. In the age of information overload and push marketing strategies, creating inclusive and accessible spaces, in addition to being […]
This is how Blockchain will transform retail marketing
Retail marketing aimed at unknown, anonymous customers is a thing of the past; consumers now expect a connected, omnichannel, and personalised shopping experience. This new state of affairs us means we have to rethink retail by taking into consideration the latest trends in retail marketing and how they can help us to improve our interaction […]
Why do you need a good retail marketing strategy?
More than 80% of consumers make purchasing decisions at the point of sale; this is because we don’t just buy products or services, we buy perceptions, trust and happiness. In a globalised world with numerous companies, intense pricing competition and a society suffering from information overload and hyperconnectivity, the paradigm of sales has shifted to […]