The exceptional restrictive opening measures on establishments after the legislative decree was passed on 15th March is having a significant impact on retail marketing. Buying habits have been forcibly changed due to the effects of the coronavirus pandemic, and the big challenge for retail has become about suddenly adapting its strategy in order to keep […]
In a highly competitive market, technology and innovation are critical to differentiation and we need a good neuromarketing strategy to understand consumers and meet their needs and expectations. Using neuromarketing, retail marketing reveals what motivates clients to buy as the foundation for building strategies that lead them to making a purchase. Neuromarketing is a science […]
They say that things which move us or give us surprising and pleasing experiences are hard to forget. Focusing on the needs of the actual consumer and being aware of their diversity makes all the difference. In the age of information overload and push marketing strategies, creating inclusive and accessible spaces, in addition to being […]
What should we take with us from this year in to 2020? What will the new decade hold in store? This is a time to set ourselves challenges that allow us to continue to evolve year after year, taking into account our values and the evolution of our society. 2019 has shown us that, following […]
Our reality and future are subjected to the antagonism of the economic model we’ve arrived at: from “taking, using and throwing away” to “reducing, reusing and recycling”. Every year we throw more than 100 million tons of plastic into nature, which entails a rhythm of production and consumption that, if something doesn’t change, means in […]
How do you convince shoppers at the point of sale? The inputs that the customer comes across before making the purchase decision at the point of sale are infinite: great variety of products, categories, models, sections,… as well as the points of sale themselves to choose from. Shopper marketing deals with taking into account all […]
Climate change, the turmoil created by fires like the current one in the Amazon, consumerism, the generation of non-recyclable waste has pricked the conscience of the world and the actual mentality of consumers. This is so much so that according to the latest research by GlobalWebIndex, 57% of consumers would choose sustainable brands despite them […]
Did you know that 90% of customer purchase decisions are taken unconsciously? There are three basic aspects to any consumer decision-making process: rational, emotional and instinctive, with the subconcious mind being responsible for making most of the decisions. Making a concerted effort to stimulate emotions at the point of sale is a key part of […]
With the growth of ecommerce, food and supermarket products are still waiting in the line of online shopping. The transformation of food consumption is a tendency that sets e-commerce against traditional commerce. Are supermarkets adapted to the digital world? And are they able to compete in it? According to a study by Monash University in […]
Understanding your client is the key to good marketing, just as it is key for your point of sale retail strategy. This is where contextual marketing comes into play. This technique takes into account the real-time collection of consumer data by factoring in the exact context and emotion that drove the consumer to make a […]
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