Category: Retail Marketing

Neuromarketing and its impact on purchasing decisions

In a highly competitive market, technology and innovation are critical to differentiation and we need a good neuromarketing strategy to understand consumers and meet their needs and expectations. Using neuromarketing, retail marketing reveals what motivates clients to buy as the foundation for building strategies that lead them to making a purchase. Neuromarketing is a science […]

Accessibility as a commitment in retail marketing

They say that things which move us or give us surprising and pleasing experiences are hard to forget. Focusing on the needs of the actual consumer and being aware of their diversity makes all the difference. In the age of information overload and push marketing strategies, creating inclusive and accessible spaces, in addition to being […]

The 3 main challenges for retail in 2020

What should we take with us from this year in to 2020? What will the new decade hold in store? This is a time to set ourselves challenges that allow us to continue to evolve year after year, taking into account our values ​​and the evolution of our society. 2019 has shown us that, following […]

Eco-friendly brands and retail marketing

Climate change, the turmoil created by fires like the current one in the Amazon, consumerism, the generation of non-recyclable waste has pricked the conscience of the world and the actual mentality of consumers. This is so much so that according to the latest research by GlobalWebIndex, 57% of consumers would choose sustainable brands despite them […]

Retail marketing in the food industry in a digital world

With the growth of ecommerce, food and supermarket products are still waiting in the line of online shopping. The transformation of food consumption is a tendency that sets e-commerce against traditional commerce. Are supermarkets adapted to the digital world? And are they able to compete in it? According to a study by Monash University in […]

Contextual marketing for hyper-segmentation

Understanding your client is the key to good marketing, just as it is key for your point of sale retail strategy. This is where contextual marketing comes into play. This technique takes into account the real-time collection of consumer data by factoring in the exact context and emotion that drove the consumer to make a […]