Retail marketing for providing a sense of safety in the point of sale
- Aug 05 2020
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- By Sandra Aymerich
The impact of Covid-19 on retail and consumer habits has brought us to a highly emotionally charged situation, as our most basic needs in Maslow’s hierarchy are at stake: physiological and safety needs. Marketing retail offers the challenge of appealing to emotions and factoring in society’s values scales in the creation of settings where both […]