Tag: retail

The Technological Revolution in Logistics in the Omnichannel Retail Strategy

We have lived through a time of accelerating trends. The COVID-19 pandemic has brought about important changes and transformations in the consumer, who is increasingly reliant on the digital transformation, and has driven retail marketing towards an omnichannel model of coexistence between the online and offline. Logistics and retail thus become investment opportunities and key […]

2018 Retail Marketing Trends

The retail sector will face new challenges in 2018, the year of retail marketing.  Consumer’s shopping experience at the point of sale is in constant innovation, and being at the forefront of new trends in this type of strategic marketing is essential. Creating a pleasant environment that exudes the brand, comfortable and close to the […]