Tag: marketing

The impact of visual merchandising at the point of sale

Differentiation and creativity are the brands’ big challenges in retail marketing. Transmitting emotions through our image, attracting the customer’s attention at a glance and finally motivating them into action in a pleasant environment is what will make our brand to be the chosen one. Visual merchandising is the “strategy of retail marketing” that seeks to […]

The trend of storytelling in retail marketing

Stories move the world, and that is why they are a trend in retail marketing. Based on telling stories with an impact on the consumer’s mind, storytelling is one of the most powerful strategies in strategic marketing. The use of stories in retail marketing helps us convince the client to choose our products while keeping […]