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Evvo Retail has participated in one of the most prestigious fairs in the retail sector, EuroShop 2023. Keeping up with the latest trends in retail marketing allows us to continue offering solutions of the future, at the forefront of new strategies at the point of sale.  A customer-centric vision, sustainability and phygital experiences, key trends [...]

Two of the aspects that have marked the success of many marketing campaigns in recent times have been, on the one hand, differentiation through innovation and, on the other, customer-centric strategies. Goal: To make our customer happier at our point of sale, and at the same time more loyal to our brand, to retain them. [...]

In today’s world in which people live both in a physical and digital space, through their phones or computer screens, we can no longer imagine our day to day without the combination of both spaces.     Until now, companies have also been creating their presence in the digital field given the social trend of being more [...]

The effect of the pandemic on the retail world has caused a reaction that has led to the creation of the hyperphysical store.   Little by little, buyers are recovering their pre-pandemic habits and once again sharing small spaces with other people. With this trend in mind and going beyond experiential marketing, physical stores on [...]

The market is calling out for points of sale in virtually all industries that deliver differential values that go beyond just the products sold there, to the point of appealing to feelings and emotions that improve the user experience while increasing brand awareness. Retail Design is the discipline that works on appealing to these emotional [...]

Consumers are increasingly drawn to shops where “things happens”.     While traditional stores still have their own audience, consumers tend to feel more attracted to points of sale where they create emotional and sentimental ties. Points of sale will achieve this goal by implementing experiential retail actions.     This way of connecting the [...]

The end of the year is a time to take stock of achievements and set new goals and objectives before seeing in a new year brimming with opportunities. However, for Evvo Retail, the commitment is now and always, or never; that’s why the essence of our project is ethical retail marketing, to foster people-centred companies, [...]

Placing greater value on the customer’s experience rather than the product has become one of the biggest trends in retail marketing in recent years. The customer is increasingly knowledgeable and wants to feel like they are at the heart of the company in which they place their trust, and, as such, improving the customer experience [...]