2022 May/9th

Retail design as a key to appealing to feelings and emotions at the point of sale

The market is calling out for points of sale in virtually all industries that deliver differential values that go beyond just the products sold there, to the point of appealing to feelings and emotions that improve the user experience while increasing brand awareness. Retail Design is the discipline that works on appealing to these emotional [...]

   2022 Feb/28th

Experiential retail creates close ties with the customer in their daily purchases

Consumers are increasingly drawn to shops where “things happens”.     While traditional stores still have their own audience, consumers tend to feel more attracted to points of sale where they create emotional and sentimental ties. Points of sale will achieve this goal by implementing experiential retail actions.     This way of connecting the [...]

   2021 Dec/22nd

Ethical retail marketing: a commitment to people and the environment

The end of the year is a time to take stock of achievements and set new goals and objectives before seeing in a new year brimming with opportunities. However, for Evvo Retail, the commitment is now and always, or never; that’s why the essence of our project is ethical retail marketing, to foster people-centred companies, [...]

   2021 Nov/29th

Personalisation of the Shopping Experience With an Omnichannel Strategy

Placing greater value on the customer’s experience rather than the product has become one of the biggest trends in retail marketing in recent years. The customer is increasingly knowledgeable and wants to feel like they are at the heart of the company in which they place their trust, and, as such, improving the customer experience [...]

   2021 Sep/2nd

The innovative Sunka supermarket, from Plusfresc. A concept and form exercise

20 years ago, Plusfresc embarked on the Sunka adventure, a new supermarket concept that soon became a benchmark in the food distribution sector. Two decades later, at Evvo Retail we have worked with the company in order to maintain Sunka’s innovative and avant-garde essence, through a retail marketing strategy that achieves a (r)evolution of its [...]

   2021 Jun/17th

Computer vision in the future (and present) of retail marketing

Artificial intelligence will be the technology with the biggest uptake in retail marketing over the next few years. Almost imperceptibly, AI has become part of our lives and has made us much more demanding and accustomed to personalised, instant services and products.Many companies collect large amounts of data from their clients, but perhaps not all [...]

   2021 Apr/26th

Going Back to Basics for a Successful Point of Sale

The fact that 84% of shoppers make more than half of their purchases at physical stores is very good news for retail, a figure that is in contrast to the 70% of shoppers who have reported a negative experience during the last 6 months, according to a study by ServiceChannel. The agency conducted a study on the [...]

   2021 Feb/8th

Sustainability at supermarkets: Reflections on the accumulation of food stock

In 2020, at Evvo Retail we conducted our first study on the accumulation of food at points of sale. An analysis carried out at the local level that allows us to extrapolate the data to other areas and draw thought-provoking conclusions at a time when, among other issues, the overexploitation of natural resources for large-scale [...]