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At Evvo Retail we are looking to the future with an innovative proposal for a smart supermarket that will change and improve how we shop. SuperLab is the future of point-of-sale, and part of the improvement of the customer experience through the introduction of new technologies and environmental commitment from green retail supermarkets, uniting the [...]

Insisting that the future of retail marketing means adapting to trends, society and opportunities is nothing new—it’s the key to success for companies that use strategic marketing at the point of sale. Green retail has sprung from the ever-greater importance of environmental commitment and represents an opportunity not only to introduce eco-friendly practices at the [...]

More than 80% of consumers make purchasing decisions at the point of sale; this is because we don’t just buy products or services, we buy perceptions, trust and happiness. In a globalised world with numerous companies, intense pricing competition and a society suffering from information overload and hyperconnectivity, the paradigm of sales has shifted to [...]

The digital era has deeply transformed today’s society creating new platforms and business processes, but does this phenomenon affect my point of sale? The answer is yes, of course. Digital transformation is an essential aspect to consider in retail marketing, as we have to be at the forefront of the latest trends and strategies in [...]

Differentiation and creativity are the brands’ big challenges in retail marketing. Transmitting emotions through our image, attracting the customer’s attention at a glance and finally motivating them into action in a pleasant environment is what will make our brand to be the chosen one. Visual merchandising is the “strategy of retail marketing” that seeks to [...]

The point of sale in retail marketing is one of the key moments to add value and deal with the brand’s branding. Surprising and creating the best shopping experience must be one of the essential aspects to be considered in marketing media planning, rather than taking the point of sale only as a point of [...]

The constant changes within the marketing world make it essential to continuously adapt and change one’s retail marketing strategy. Marketing strategy has had to incorporate various new elements such as a company’s sensitivity towards its customer so as to be able to cope with new situations. It is here that we find the four vital [...]

The retail sector will face new challenges in 2018, the year of retail marketing.  Consumer’s shopping experience at the point of sale is in constant innovation, and being at the forefront of new trends in this type of strategic marketing is essential. Creating a pleasant environment that exudes the brand, comfortable and close to the [...]