2020 Aug/5th

Retail marketing for providing a sense of safety in the point of sale

The impact of Covid-19 on retail and consumer habits has brought us to a highly emotionally charged situation, as our most basic needs in Maslow’s hierarchy are at stake: physiological and safety needs. Marketing retail offers the challenge of appealing to emotions and factoring in society’s values scales in the creation of settings where both [...]

   2020 Jul/9th

The Technological Revolution in Logistics in the Omnichannel Retail Strategy

We have lived through a time of accelerating trends. The COVID-19 pandemic has brought about important changes and transformations in the consumer, who is increasingly reliant on the digital transformation, and has driven retail marketing towards an omnichannel model of coexistence between the online and offline. Logistics and retail thus become investment opportunities and key [...]

   2020 May/28th

Ethical, sustainable marketing with an eye to the future. The essence of Evvo Retail

Socially responsible marketing, which generates an impact on the environment by addressing real social needs with ethical, useful solutions that focus, not only on company profits, but on the environment as well, such as workers, customers, suppliers and the community; is both necessary and possible. Companies are social agents and, as such, are part of [...]

   2020 May/4th

New future scenarios and new retail opportunities: it’s time for a rethink

It’s time to give ourselves a rethink, to redefine ourselves and to rebuild ourselves. Rethinking, because it’s clear that the new experiences that were are living through are driving us towards a new lifestyle and a new vision of the present. Redefining, because we are living through a time that has shaken up our values [...]

   2020 Mar/30th

Coronavirus and retail marketing: a challenge with a strategic solution

The exceptional restrictive opening measures on establishments after the legislative decree was passed on 15th March is having a significant impact on retail marketing. Buying habits have been forcibly changed due to the effects of the coronavirus pandemic, and the big challenge for retail has become about suddenly adapting its strategy in order to keep [...]

   2020 Mar/6th

Neuromarketing and its impact on purchasing decisions

In a highly competitive market, technology and innovation are critical to differentiation and we need a good neuromarketing strategy to understand consumers and meet their needs and expectations. Using neuromarketing, retail marketing reveals what motivates clients to buy as the foundation for building strategies that lead them to making a purchase. Neuromarketing is a science [...]

   2020 Feb/7th

Accessibility as a commitment in retail marketing

They say that things which move us or give us surprising and pleasing experiences are hard to forget. Focusing on the needs of the actual consumer and being aware of their diversity makes all the difference. In the age of information overload and push marketing strategies, creating inclusive and accessible spaces, in addition to being [...]

   2019 Dec/30th

The 3 main challenges for retail in 2020

What should we take with us from this year in to 2020? What will the new decade hold in store? This is a time to set ourselves challenges that allow us to continue to evolve year after year, taking into account our values ​​and the evolution of our society. 2019 has shown us that, following [...]