2021 Feb/8th

Sustainability at supermarkets: Reflections on the accumulation of food stock

In 2020, at Evvo Retail we conducted our first study on the accumulation of food at points of sale. An analysis carried out at the local level that allows us to extrapolate the data to other areas and draw thought-provoking conclusions at a time when, among other issues, the overexploitation of natural resources for large-scale [...]

   2021 Jan/12th

Creativity and innovation in the process of creating the Mietis flagship fashion store

Fashion design that goes beyond the product and takes over everything. This is the premise that the Evvo Retail team used to work on one of the most attractive projects of this atypical year: the Mietis Space, for the Mietis fashion brand by Maria Fontanellas. Mietis, created in 2017 and specialising in leather clothing and [...]

   2020 Aug/5th

Retail marketing for providing a sense of safety in the point of sale

The impact of Covid-19 on retail and consumer habits has brought us to a highly emotionally charged situation, as our most basic needs in Maslow’s hierarchy are at stake: physiological and safety needs. Marketing retail offers the challenge of appealing to emotions and factoring in society’s values scales in the creation of settings where both [...]

   2020 Jul/9th

The Technological Revolution in Logistics in the Omnichannel Retail Strategy

We have lived through a time of accelerating trends. The COVID-19 pandemic has brought about important changes and transformations in the consumer, who is increasingly reliant on the digital transformation, and has driven retail marketing towards an omnichannel model of coexistence between the online and offline. Logistics and retail thus become investment opportunities and key [...]

   2020 May/28th

Ethical, sustainable marketing with an eye to the future. The essence of Evvo Retail

Socially responsible marketing, which generates an impact on the environment by addressing real social needs with ethical, useful solutions that focus, not only on company profits, but on the environment as well, such as workers, customers, suppliers and the community; is both necessary and possible. Companies are social agents and, as such, are part of [...]

   2020 May/4th

New future scenarios and new retail opportunities: it’s time for a rethink

It’s time to give ourselves a rethink, to redefine ourselves and to rebuild ourselves. Rethinking, because it’s clear that the new experiences that were are living through are driving us towards a new lifestyle and a new vision of the present. Redefining, because we are living through a time that has shaken up our values [...]

   2020 Mar/30th

Coronavirus and retail marketing: a challenge with a strategic solution

The exceptional restrictive opening measures on establishments after the legislative decree was passed on 15th March is having a significant impact on retail marketing. Buying habits have been forcibly changed due to the effects of the coronavirus pandemic, and the big challenge for retail has become about suddenly adapting its strategy in order to keep [...]

   2020 Mar/6th

Neuromarketing and its impact on purchasing decisions

In a highly competitive market, technology and innovation are critical to differentiation and we need a good neuromarketing strategy to understand consumers and meet their needs and expectations. Using neuromarketing, retail marketing reveals what motivates clients to buy as the foundation for building strategies that lead them to making a purchase. Neuromarketing is a science [...]