2018 Apr/24th

Technological innovation at the point of sale

The digital era has deeply transformed today’s society creating new platforms and business processes, but does this phenomenon affect my point of sale? The answer is yes, of course. Digital transformation is an essential aspect to consider in retail marketing, as we have to be at the forefront of the latest trends and strategies in [...]

   2018 Mar/20th

The impact of visual merchandising at the point of sale

Differentiation and creativity are the brands’ big challenges in retail marketing. Transmitting emotions through our image, attracting the customer’s attention at a glance and finally motivating them into action in a pleasant environment is what will make our brand to be the chosen one. Visual merchandising is the “strategy of retail marketing” that seeks to [...]

   2018 Feb/15th

Customer experience and the personalization of the point of sale

The point of sale in retail marketing is one of the key moments to add value and deal with the brand’s branding. Surprising and creating the best shopping experience must be one of the essential aspects to be considered in marketing media planning, rather than taking the point of sale only as a point of [...]

   2018 Jan/26th

The 4 “R”s of Retail Marketing

The constant changes within the marketing world make it essential to continuously adapt and change one’s retail marketing strategy. Marketing strategy has had to incorporate various new elements such as a company’s sensitivity towards its customer so as to be able to cope with new situations. It is here that we find the four vital [...]

   2018 Jan/3rd

2018 Retail Marketing Trends

The retail sector will face new challenges in 2018, the year of retail marketing.  Consumer’s shopping experience at the point of sale is in constant innovation, and being at the forefront of new trends in this type of strategic marketing is essential. Creating a pleasant environment that exudes the brand, comfortable and close to the [...]

   2017 Dec/5th

The trend of storytelling in retail marketing

Stories move the world, and that is why they are a trend in retail marketing. Based on telling stories with an impact on the consumer’s mind, storytelling is one of the most powerful strategies in strategic marketing. The use of stories in retail marketing helps us convince the client to choose our products while keeping [...]

   2017 Nov/7th

Retail Marketing and the on-line presence in an omnichannel world

In Retail Marketing, establishing a strategy for the product placement, messages and experiences in the point of sale is essential, but in a digital age, the omnichannel world becomes an essential one. We must know all the channels covered by the customer during its buying experience. Knowing how he acts, what channels he visits or [...]