2018 Sep/26th

This is how Blockchain will transform retail marketing

Retail marketing aimed at unknown, anonymous customers is a thing of the past; consumers now expect a connected, omnichannel, and personalised shopping experience. This new state of affairs us means we have to rethink retail by taking into consideration the latest trends in retail marketing and how they can help us to improve our interaction [...]

   2018 Aug/29th

Retail stores: the fight for supermarkets’ survival in the near future.

According to data from the CCR, 70% of internet users visit e-commerce sites but just 13% make a purchase online. Despite these figures, e-commerce is growing unstoppably and is gaining market share. Faced with this game-changer, supermarkets and conventional shops have two choices: evolve or die. In this regard, retail marketing now has an important [...]

   2018 Jul/20th

SuperLab, the smart supermarket of the future

At Evvo Retail we are looking to the future with an innovative proposal for a smart supermarket that will change and improve how we shop. SuperLab is the future of point-of-sale, and part of the improvement of the customer experience through the introduction of new technologies and environmental commitment from green retail supermarkets, uniting the [...]

   2018 Jun/25th

Green retail: environmental sustainability and commitment at the point of sale

Insisting that the future of retail marketing means adapting to trends, society and opportunities is nothing new—it’s the key to success for companies that use strategic marketing at the point of sale. Green retail has sprung from the ever-greater importance of environmental commitment and represents an opportunity not only to introduce eco-friendly practices at the [...]

   2018 May/21st

Why do you need a good retail marketing strategy?

More than 80% of consumers make purchasing decisions at the point of sale; this is because we don’t just buy products or services, we buy perceptions, trust and happiness. In a globalised world with numerous companies, intense pricing competition and a society suffering from information overload and hyperconnectivity, the paradigm of sales has shifted to [...]

   2018 Apr/24th

Technological innovation at the point of sale

The digital era has deeply transformed today’s society creating new platforms and business processes, but does this phenomenon affect my point of sale? The answer is yes, of course. Digital transformation is an essential aspect to consider in retail marketing, as we have to be at the forefront of the latest trends and strategies in [...]

   2018 Mar/20th

The impact of visual merchandising at the point of sale

Differentiation and creativity are the brands’ big challenges in retail marketing. Transmitting emotions through our image, attracting the customer’s attention at a glance and finally motivating them into action in a pleasant environment is what will make our brand to be the chosen one. Visual merchandising is the “strategy of retail marketing” that seeks to [...]

   2018 Feb/15th

Customer experience and the personalization of the point of sale

The point of sale in retail marketing is one of the key moments to add value and deal with the brand’s branding. Surprising and creating the best shopping experience must be one of the essential aspects to be considered in marketing media planning, rather than taking the point of sale only as a point of [...]