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The end of the year is a time to take stock of achievements and set new goals and objectives before seeing in a new year brimming with opportunities. However, for Evvo Retail, the commitment is now and always, or never; that’s why the essence of our project is ethical retail marketing, to foster people-centred companies, [...]

Placing greater value on the customer’s experience rather than the product has become one of the biggest trends in retail marketing in recent years. The customer is increasingly knowledgeable and wants to feel like they are at the heart of the company in which they place their trust, and, as such, improving the customer experience [...]

20 years ago, Plusfresc embarked on the Sunka adventure, a new supermarket concept that soon became a benchmark in the food distribution sector. Two decades later, at Evvo Retail we have worked with the company in order to maintain Sunka’s innovative and avant-garde essence, through a retail marketing strategy that achieves a (r)evolution of its [...]

Artificial intelligence will be the technology with the biggest uptake in retail marketing over the next few years. Almost imperceptibly, AI has become part of our lives and has made us much more demanding and accustomed to personalised, instant services and products.Many companies collect large amounts of data from their clients, but perhaps not all [...]

The fact that 84% of shoppers make more than half of their purchases at physical stores is very good news for retail, a figure that is in contrast to the 70% of shoppers who have reported a negative experience during the last 6 months, according to a study by ServiceChannel. The agency conducted a study on the [...]

In 2020, at Evvo Retail we conducted our first study on the accumulation of food at points of sale. An analysis carried out at the local level that allows us to extrapolate the data to other areas and draw thought-provoking conclusions at a time when, among other issues, the overexploitation of natural resources for large-scale [...]

Fashion design that goes beyond the product and takes over everything. This is the premise that the Evvo Retail team used to work on one of the most attractive projects of this atypical year: the Mietis Space, for the Mietis fashion brand by Maria Fontanellas. Mietis, created in 2017 and specialising in leather clothing and [...]

The impact of Covid-19 on retail and consumer habits has brought us to a highly emotionally charged situation, as our most basic needs in Maslow’s hierarchy are at stake: physiological and safety needs. Marketing retail offers the challenge of appealing to emotions and factoring in society’s values scales in the creation of settings where both [...]