2019 Dec/30th

The 3 main challenges for retail in 2020

What should we take with us from this year in to 2020? What will the new decade hold in store? This is a time to set ourselves challenges that allow us to continue to evolve year after year, taking into account our values ​​and the evolution of our society. 2019 has shown us that, following [...]

   2019 Nov/27th

Circular Economy: Commitment to the Future in the Retail Sector

Our reality and future are subjected to the antagonism of the economic model we’ve arrived at: from “taking, using and throwing away” to “reducing, reusing and recycling”. Every year we throw more than 100 million tons of plastic into nature, which entails a rhythm of production and consumption that, if something doesn’t change, means in [...]

   2019 Oct/8th

Shopper marketing or the art of turning buyers into customers

How do you convince shoppers at the point of sale? The inputs that the customer comes across before making the purchase decision at the point of sale are infinite: great variety of products, categories, models, sections,… as well as the points of sale themselves to choose from. Shopper marketing deals with taking into account all [...]

   2019 Aug/30th

Eco-friendly brands and retail marketing

Climate change, the turmoil created by fires like the current one in the Amazon, consumerism, the generation of non-recyclable waste has pricked the conscience of the world and the actual mentality of consumers. This is so much so that according to the latest research by GlobalWebIndex, 57% of consumers would choose sustainable brands despite them [...]

   2019 Jul/15th

Emotional retail marketing, or how to become a top-of-mind brand

Did you know that 90% of customer purchase decisions are taken unconsciously? There are three basic aspects to any consumer decision-making process: rational, emotional and instinctive, with the subconcious mind being responsible for making most of the decisions. Making a concerted effort to stimulate emotions at the point of sale is a key part of [...]

   2019 Jun/10th

Retail marketing in the food industry in a digital world

With the growth of ecommerce, food and supermarket products are still waiting in the line of online shopping. The transformation of food consumption is a tendency that sets e-commerce against traditional commerce. Are supermarkets adapted to the digital world? And are they able to compete in it? According to a study by Monash University in [...]

   2019 Jun/10th

Contextual marketing for hyper-segmentation

Understanding your client is the key to good marketing, just as it is key for your point of sale retail strategy. This is where contextual marketing comes into play. This technique takes into account the real-time collection of consumer data by factoring in the exact context and emotion that drove the consumer to make a [...]

   2019 Jun/10th

Logistics and Intelligent Distribution in the Era of Big Data

Tracking inventory and manual stock management is a cumbersome and unfeasible task for companies that want to be competitive. Successful management lies in the integration of new technologies for the automated localisation and administration of stock: the time for change has come. Connecting intelligent devices, used by consumers with analytics software, can generate data to [...]